… and clearly, as far as The Press is concerned, there are two wine markets.
One market that gets reported is deciding whether it goes from £600 a bottle to £1000 this year … or maybe just a modest £800.
The other wine market that is 'news' is trying to work out how it can beat up producers into reducing prices by yet more in the supermarket game … of basically getting the price of wine down below the price of water.
Both these markets are mad. Stark raving bonkers loony mad … and they’re the world we live in today.
In between the two extremes is wine's 'third world.’ The one I adore, of sensible, hard working wine people. A world populated virtually entirely by the sort of decent folk who choose the gentle- countryfolk world of wine as their career, rather than the rougher but more profitable worlds.
Currently we wine people are very worried about the newsworthy extremist ends of our world, top and bottom. We don't like them or understand them. We don't know what to do except just carry on and hope there are enough sensible, normal people left on the planet for us and our world to survive.
If not, the wine world will soon comprise just the manicured ego-castles of very rich men and vast prairies of robotic grape fields (for as long as they bother to use grapes, that is).
Perhaps its time I got back to work.
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