Wednesday, 29 April 2009

Head Buyer Thomas and I presented the new Homestead wines to the team today.

Packed room. Word gets round. We wanted them all to get the message that for us Australia is not about 3-for-£10 deals. It’s about discovering the much wider spectrum of styles from that vast country's myriad regions. And it’s the fascination of their highly individual top-level wines, now they are abandoning control-freakery in the cellar and letting the terroir speak for itself. They used to be so disparaging about 'terroir' . 'Selling Geography" they called it. Laughed at the French.

But they get it now! You sterilise the terroir out of wine and it just gets SO BORING! The customers go away.

Or worse.

Thomas had brought along some recent 3-for-£10 bottles from Supermarket X, to compare.
Even though they bear the name of a great and once-respected Aussie wine family (tragically taken-over by a Conglomerate) I am not sure if these wines are worth the effort of opening them. 'Nothing wines'. 'Waste-of-time' wines. Not nice. Not doing the Aussie reputation any good at all.

They send over cricketers as weedy as these wines, we'll have no trouble with The Ashes.

By contrast the Homestead Shiraz Viognier and the Homestead Sauvignon Blanc are just so lovely. They will console me all summer - as, of course, they are very unlikely to send over weedy players.

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