32nd year of The Sunday Times Wine Club's annual get-together. This must be one of the world's longest running wine shows. It has launched many wines to a success that goes far beyond just The Wine Club.
Started because I so wanted my customers – in this case Wine Club Members – to meet my wonderful wine producers. The liquid they pour for you is only part of the story and only truly appreciated when you know who made it, how and where, and why.
It’s even better when you become friends. You see, at this show a lot of friendships that form over a wine then go on to endure for years and years.
Many in the wine world have forgotten a truth known since Ancient Times; "nothing tastes better than wine made by friends".
That's not forgotten here.
I have attended every session of every show for all 32 years. Like a huge party that lasts two days it is … exhausting. But you wouldn't want to miss it. Well, I wouldn't.
I sit (bliss for my feet) watching several producers who now run very important and successful wine companies. (Although many were much smaller when we first worked together). They have flown from the far ends of the earth and now stand for two days solid, just pouring and talking.
It’s that friendship thing … and more:
"I learn here" says Bob Berton … major Australian wine producer. The London Vintage has a very smart audience and one that actually stays coherent to the end of the night … and that is rare, say experienced wine producers. Hundreds of wines to try – but the visitors handle it so well.
"I expected snobbery" said one new visitor, "but I saw none of that; it’s all so friendly and informal".
Ah well, time to see if the feet can keep going.
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