Cheering one for the older customer …

Anyone who remembers the old Bordeaux Direct days will remember the old Coq! My original emblem. A cockerel in the shape of a wine glass. Doodled on the back of a wine label while I was chained to the bottling machine in '66. Stuck it on the side of my van in '69. Coq au Vin, really. (I was once asked if I sold wine or chicken!)

Well, the marketing consultants despatched the old coq to poultry heaven ("too French!") when we changed our name to Laithwaites a few years ago. Or so I thought! Turns out old BD fanatics rescued the dear bird and had him frozen.

For our 40th bash dinner for our winemakers there he was again in all his glory. Inside his block of ice. By midnight he still hadn't thawed so I guess he's back in the freezer. One day.. One day my Coq will return.